
Share your company information on the greeting messages or let them know you’re busy with the away messages. WhatsApp Business allows you to automate messages such as greetings, away messages or quick replies. Hence, WhatsApp Business offers the functionality to set your business hours in the app. A single person cannot stay available 24×7 to respond to customers. This makes it dependent on a single person to manage the account. Similar to WhatsApp, WhatsApp Business works with a single phone number. This allows businesses to track campaign performance over WhatsApp Business. For example, you can see the number of messages sent and messages read. WhatsApp Business offers you the ability to track messaging statistics. This feature builds the credibility of your business. In your business profile, you can add details like the company’s website, location and contact information.

With WhatsApp Business, you can create your business profile.

Here’s a small list of differences between WhatsApp and WhatsApp Business: 1. Now WhatsApp Business will make their job easier with additional functionality. Some tech-savvy business owners already use WhatsApp to connect with customers. Small businesses can connect better with their customers with WhatsApp Business. It works similar to the WhatsApp messenger. WhatsApp Business is a free Android messaging app for small business owners.

After reaching 1.5 billion monthly active users around the world, WhatsApp released WhatsApp Business last year. Hence, integrating a messaging app in your marketing strategy becomes an important step for your business. According to the Nielsen Facebook Messaging Survey, people are more likely to shop with a business they can reach through messaging. Adapting to the latest trends can push you ahead of your competitors. Your customer’s needs evolve as technology changes their way of living. As a small business owner, you need to adapt to the market trends.
